Top 5 Social Apps on Android in Lithuania - Q4 2022

In Q4 2022, the social apps category on the Android platform in Lithuania saw interesting trends. Here’s a closer look at the performance metrics of the top five apps: TikTok, BeReal. Your friends for real., Instagram, Facebook, and TikTok Now.

TikTok experienced a steady increase in weekly revenue, peaking at approximately $9.9K in mid-December. Weekly downloads showed significant growth towards the end of the quarter, reaching 7.7K in the final week of December. Meanwhile, weekly active users fluctuated slightly but remained strong, peaking at around 357K in mid-December.

BeReal. Your friends for real. saw a decline in weekly downloads over the quarter, starting with 4.4K in late September and dropping to around 1.2K by the end of December. Weekly active users remained relatively stable, fluctuating between 28K and 35K throughout the quarter.

Instagram had consistent weekly downloads, with a notable peak of 2.8K in the last week of December. Revenue trends were modest, with a peak of $42 in the final week. Weekly active users showed minor fluctuations but generally stayed around the 290K to 300K mark.

Facebook maintained a steady performance in weekly revenue, peaking at around $620 in mid-November. Weekly downloads ranged between 1.3K and 1.9K, with a peak in mid-December. Active users consistently hovered around 880K, showing strong user engagement throughout the quarter.

TikTok Now had an initial spike in downloads with 14.6K in late September, but this figure significantly dropped to around 134 by the end of December. Active users followed a similar trend, starting at 22K and decreasing to approximately 7.7K by the end of the year.

These insights are derived from Sensor Tower’s data. For more in-depth analysis and additional insights, visit Sensor Tower.